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What ‘Software-Defined’ Really Means | @CloudExpo #AI #SDN #SDX #DevOps
It’s time to bring some clarity into the big picture of SD – what it is, and perhaps even more importantly, what it is not.

The visual model to declarative metadata representation to immutable deployment vision is in essence what SD is all about.

The secret to making this approach practical, and thus the key to understanding why SD approaches have become so prevalent, is the word immutable.

Once we get an SD approach right, we no longer have to touch the deployed technology whatsoever. Instead, to make a change, update the model and redeploy.

In a recent Cortex, I bemoaned the fact that as buzzwords go, Digital Transformation is excessively vague. There is yet another buzzword of our times that is suffering the same fate: Software-Defined.

Rare though buzz-adjectives may be among the pantheon of buzz-nouns and the occasional buzz-verb, Software-Defined (SD) has become remarkably pervasive. In fact, it ties together many different, quite disparate concepts into what has become a vague mishmash.

It's time to bring some clarity into the big picture of SD - what it is, and perhaps even more importantly, what it is not.

The Many Uses of Software-Defined
The most concrete use of the SD adjective is perhaps in the phrase Software-Defined Networking (SDN). SDN separates network equipment's control plane (where routing instructions and other metadata go) from the data plane (where the data being routed go), and then shifts the entire control plane to centralized software.

The network, however, is only the beginning. We have SD infrastructure (SDI), SD data centers (SDDCs), SD wide-area networking (SD-WAN), and more. Each of these approaches follows the lead of SDN, shifting control of various pieces of hardware (or virtualized hardware) to centralized, software-based management and configuration applications.

SDI (which includes SDN), in fact, is at the core of cloud computing. Clearly, there's no way to scale a cloud data center if people had to run from server to server making changes.

Furthermore, Network Functions Virtualization (NFV) from the telco world also falls under the SD banner. With NFV, telco service providers shift all control to software, so that the underlying hardware is entirely generic. No more dedicated switches, routers, and specialized telco gear - all the hardware consist of generic, white-label boxes.

Software-Defined: Beyond the Network
While the network-centric context of SD in corporate networks, cloud data centers, and telco infrastructure forms the home base of the SD movement, SDI is also an essential enabler of continuous integration and continuous delivery (CI/CD), core elements of DevOps.

In order to achieve the velocity that CI/CD promise, the ops part of the story must be SD. Instead of ops people managing servers individually, the DevOps team must be able to deploy and manage software automatically via centralized software control. In other words, the immutable infrastructure principle behind DevOps is nothing more than SDI.

In fact, now that virtualization has matured, all the infrastructure from hypervisors down to bare metal is SD.

At the application level, however, the SD story gets more complicated.

Using software to automate the tasks involved in deploying software is nothing new. Developers have been using runbooks for years - scripts that tell various parts of the environment to execute a series of tasks in a particular sequence.

As DevOps has matured, the notion of the mundane runbook has taken on new life, as DevOps vendors automate increasingly broad swaths of the software development lifecycle (SDLC) with ‘recipes' or other scripting approaches.

As applications and the environments they run in get more complicated, however, the world of DevOps automation finds itself in a Catch-22: the automation scripts or recipes themselves become increasingly complex software applications in their own right, and thus must go through an SDLC of their own, with all the testing and governance that go along with it.

As a result, we're back to square one, manually creating, managing, deploying, and versioning software.

Does Software-Defined Mean Declarative?
To address this Catch-22, some DevOps tools take a declarative approach. Instead of scripting the environment step by step, the declarative approach enables the user to describe the desired behavior, and then the tool interprets such a description and takes the necessary actions to implement such behavior out of sight of the user.

In fact, in many contexts, when most vendors say SD, they really mean that they take a declarative approach, separating configuration from the underlying implementation. There's more to SD behavior than simply following a declarative approach, however.

For example, HTML (and markup languages in general) are declarative. And while we could certainly hand-code a web page by pecking out HTML, we're far more likely to use a visual tool for that purpose.

When we build a web site using such a tool, we're essentially working with models. The model is a visual, configurable representation of the page that the tool can convert into HTML for browsers to render into the page itself for users to view.

In this example, therefore, we have three different ways of thinking about the page: as a visual model, independent of any particular technology implementation of the page; as the HTML markup for that page; and as the action of the browser itself, an application purpose-built to render HTML into visual pages.

Architects and other shrewd readers will recognize the pattern above as being an instance of Model-Driven Architecture (MDA), or its common implementation, Model-Driven Development (MDD).

Does Software-Defined Mean Model-Driven?
MDA is an Object Management Group (OMG) standard
for creating metamodels that represent platform-independent models (our visual model, above) and platform-specific models (the HTML markup in the example), as well as an abstracted approach for turning the former into the latter.

Models, especially visual ones, are in broad use today, but MDA and MDD's best days are behind them. The reason: they didn't deal as well with change as MDA's creators had hoped.

In the MDD world, a developer might build a (platform-independent) model of an application in a model-driven tool and then push a button and out would pop the (platform-specific) source code that represented the working application.

However, if developers wanted to subsequently make a change, they would either need to change the model and regenerate and redeploy all the code (an onerous and time-consuming task), or tweak the auto-generated code itself, thus making it inconsistent with the model.

Round-trip tooling that would take tweaked code and automatically update the model - the holy grail of MDD - has proven impractical.

If we combine some of the principles from MDD with the declarative approach, however, we finally see some light at the end of the tunnel. Instead of the code-generating context of MDA reminiscent of CASE tools of yore, the platform-specific representation for a declarative model consists of a metadata representation of a configuration.

In practice, tools that take this approach create such metadata representations in JSON, XML, or a domain-specific language appropriate to the task at hand. Developers occasionally have reason to view such metadata, but rarely if ever have call to monkey with it directly.

Instead, users - who need not be developers - simply make changes in the model, typically via direct interaction with icons or other visual elements, or by selecting appropriate configurations. The underlying platform takes care of the rest.

The Intellyx Take
The round-trip code-generation vision of MDD proved unworkable, but the visual model to declarative metadata representation to immutable deployment vision is in essence what SD is all about.

The secret to making this approach practical, and thus the key to understanding why SD approaches have become so prevalent, is the word immutable.

Once we get an SD approach right, we no longer have to touch the deployed technology whatsoever. Instead, to make a change, update the model and redeploy.

The most important takeaway from this Cortex: this core SD pattern is fully generalizable. It works with networks, data centers, DevOps-based deployments, and as I'll cover in part two, it's also at the core of the Low-Code/No-Code movement.

It's no wonder, therefore, that Software-Defined Everything (SDX) is rising to the top of the buzzword heap - but SDX is no mere buzzword. It describes the central technological principles behind Agile Digital Transformation.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: Tim Adams.

About Jason Bloomberg
Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

Articles & Feature Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and increase revenue across diverse sales channels.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the vulnerability. He provided attendees with actionable advice related to understanding and acting on exposure due to new high severity vulnerabilities.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the connection between building better software and business agility has been a tenuous one at best. But now that Agile is maturing and Digital Transformation is driving change across enterprises large and small, companies are realizing that their best bet for achieving business agility is to take the best of Agile and apply it across the entire organization.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. This leads to a waste of cloud resources and increased operational overhead.
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the public cloud best suits your organization, and what the future holds for operations and infrastructure engineers in a post-container world. Is a serverless world inevitable?
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to operationalize the intelligence and how to implement a strategy to scale efforts. She pulled from her experience helping tackle HSBC's anti-laundering threats and identifying genetic susceptibilities of diseases for Mt. Sinai with machine intelligence.
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Cloud Expo - Cloud Looms Large on SYS-CON.TV



Cloud Expo 2009 Europe Opening Keynote by GoodData

In this presentation Roman Stanek, a technology visionary who has spent the past fifteen years building world-class technology companies, will talk about what it means to be 'born on the cloud.' Specifically Roman will share with delegates his thoughts on how to use cloud computing as a technical design center; how to take advantage of the economics of cloud computing in building and operating cloud services; how to dramatically change customer adoption; and how to plan for the technical and operational scale that cloud computing makes possible.

Good Data - Collaborative Analytics On Demand
This presentation will describe how Good Data moved from concept to reality, demonstrating the importance of architecting for the cloud: how to conceptualize, design and build applications when cloud computing is a given.

VMware - Building Cloud Infrastructures with VMware vSphere
vSphere 4 is the industry’s first cloud operating system, transforming datacenters into dramatically simplified environments to enable the next generation of flexible, reliable IT services. Combining VMware’s industry leading virtualization technology and experience, VMware vSphere delivers uncompromising control, with greater efficiency, while preserving customer choice.

Sun Microsystems - The Sun Cloud: Sun's Public Cloud Computing Service
Cloud Computing is empowering users like never before, giving them access to massive amounts of compute power and storage capacity, on- demand and in real time. This session will outline Sun's vision and strategy for cloud computing, highlighting the Sun Cloud - Sun's Public Cloud Service that leverages a broad range of Sun's innovative hardware and software technology and products. An overview presentation and practical demonstrations / demos will showcase how cloud-based compute and storage resources enable users to deploy applications quickly, easily and inexpensively..

The Time is Right for Enterprise Cloud Computing
During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".

Accelerating Innovation with Cloud Computing
Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

@CloudExpo Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, addressed this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of the ...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Best Recent Articles on Cloud Computing & Big Data Topics
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Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, Rex Wang, Vice President of Product Marketing at Oracle, discusses and dispels some of the common myths about cloud computing that still exist today.
Despite the economy, cloud computing is doing well. Gartner estimates the cloud market will double by 2016 to $206 billion. The time for dabbling in the cloud is over! The 14th International Cloud Expo, co-located with 5th International Big Data Expo and 3rd International SDN Expo, to be held June 10-12, 2014, at the Javits Center in New York City, N.Y. announces that its Call for Papers is now open. Topics include all aspects of providing or using massively scalable IT-related capabilities as a service using Internet technologies (see suggested topics below). Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded. Help plant your flag in the fast-expanding business opportunity that is The Cloud, Big Data and Software-Defined Networking: submit your speaking proposal today!
What do you get when you combine Big Data technologies….like Pig and Hive? A flying pig? No, you get a “Logical Data Warehouse.” In 2012, Infochimps (now CSC) leveraged its early use of stream processing, NoSQLs, and Hadoop to create a design pattern which combined real-time, ad-hoc, and batch analytics. This concept of combining the best-in-breed Big Data technologies will continue to advance across the industry until the entire legacy (and proprietary) data infrastructure stack will be replaced with a new (and open) one.
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It's a simple fact that the better sales reps understand their prospects' intentions, preferences and pain points during calls, the more business they'll close. Each day, as your prospects interact with websites and social media platforms, their behavioral data profile is expanding. It's now possible to gain unprecedented insight into prospects' content preferences, product needs and budget. We hear a lot about how valuable Big Data is to sales and marketing teams. But data itself is only valuable when it's part of a bigger story, made visible in the right context.
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We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

@CloudExpo Blogs
Data Monetization! Data Monetization! Data Monetization! It’s the new mantra of many organizations. But what does “data monetization” really mean, how do you do it, and more importantly, who in the organization owns the job of “data monetization”? The role of Chief Data Officer (CDO) would seem to be a godsend to answer the data monetization challenge. They should be the catalyst in helping organizations to become more effective at leveraging data and analytics to power the digital transformation.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be looking at some significant engineering investment. On-demand, serverless computing enables deve...
Developing mobile apps has never been an easy task. Creating a mobile app for iOS means owning strong programming skills about Objective-C or Swift and knowing their APIs. Android-based apps are not so different: you have to know Java and the Android Platform and its API. The learning curve is not fast and it includes how to create nice and interactive user interfaces, connecting embedded features like GPS, camera, showing maps, images and so forth.
Quick quiz! What’s the first thing that comes to mind when you hear the following phrases? Artificial grass Artificial sweeteners Artificial flavors Artificial plants
identify the sources of event storms and performance anomalies will require automated, real-time root-cause analysis. I think Enterprise Management Associates said it well: “The data and metrics collected at instrumentation points across the application ecosystem are essential to performance monitoring and root cause analysis. However, analytics capable of transforming data and metrics into an application-focused report or dashboards are what separates actual application monitoring from relatively simple silo monitoring.
How much does it cost to make an app is almost as popular a question as it is confusing. No one tries to learn the exact costs of, say, making a movie: people realize that there’s an overwhelming amount of variables involved on which they depend. But almost every day a new inquiry is posted on a tech forum, Quora, or Reddit as to how much it’d take to build a mobile business app.
"Opsani helps the enterprise adopt containers, help them move their infrastructure into this modern world of DevOps, accelerate the delivery of new features into production, and really get them going on the container path," explained Ross Schibler, CEO of Opsani, and Peter Nickolov, CTO of Opsani, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
Let's do a visualization exercise. Imagine it's December 31, 2018, and you're ringing in the New Year with your friends and family. You think back on everything that you accomplished in the last year: your company's revenue is through the roof thanks to the success of your product, and you were promoted to Lead Developer. 2019 is poised to be an even bigger year for your company because you have the tools and insight to scale as quickly as demand requires. You're a happy human, and it's not just because of the bubbly in your glass. Now how does one turn this visualization into reality? You st...
Cavirin Systems has just announced C2, a SaaS offering designed to bring continuous security assessment and remediation to hybrid environments, containers, and data centers. Cavirin C2 is deployed within Amazon Web Services (AWS) and features a flexible licensing model for easy scalability and clear pay-as-you-go pricing. Although native to AWS, it also supports assessment and remediation of virtual or container instances within Microsoft Azure, Google Cloud Platform (GCP), or on-premise. By drawing on a comprehensive library of curated industry guidelines, control frameworks, and best practi...
The end of the year is a time for reflection. It’s when most of us are looking back at the choices, accomplishments, and mistakes of the year prior and setting goals to improve the following year. It’s also when businesses analyze the year’s trends and behaviors to determine necessary strategic changes to be made; however, if you aren’t analyzing the right metrics, such reflection is a useless effort. Below is an excerpt from an article provided by Elad Rave, founder and CTO of Teridion, explaining why TTLB (Time to Last Byte) should be one of the performance metrics on your radar.
The benefits of automation are well documented; it increases productivity, cuts cost and minimizes errors. It eliminates repetitive manual tasks, freeing us up to be more innovative. By that logic, surely, we should automate everything possible, right? So, is attempting to automate everything a sensible - even feasible - goal? In a word: no. Consider this your short guide as to what to automate and what not to automate.
These days, no matter what task you’re trying to accomplish within your online properties, chances are there’s at least one cloud solution that provides it. However, with so much of our personal and business data living now online, there’s perhaps no functionality more important than cloud security. With cyber attacks more prevalent than ever, it’s imperative that organizations – regardless of their size and scope – protect both themselves and their clients from nefarious individuals who prey on unsecured networks and data.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to operationalize the intelligence and how to implement a strategy to scale efforts. She pulled from her ex...
So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.
Digital experience monitoring plays a vital role in the ecommerce economy. The industry is booming with millions of websites selling everything imaginable. Online stores are expected to be super fast and easy to navigate; users are quick to assess website performance and if said perceived performance is below expectations, they will quickly move on to competitor’s website.
Bitcoins are a digital cryptocurrency and have been around since 2009. As a substitute for legal tender, they are becoming the rage for investors and others but because there is no government agency auditing or performing regulatory oversights, you wonder if it is the perfect breeding ground for electronic nanocrime. Since the introduction of the Bitcoin, some competitors have emerged and the whole segment of cryptocurrencies are defined as Altcoins. Altcoins include Dogecoin, Ethereum Feathercoin, Litecoin, Novacoin, Peercoin, and Zetacoin. Some of these cryptocurrencies are considered impro...
MongoDB, an open-source document store and most popular NoSQL database on the market today, offers a variety of advanced features to administer security over your MongoDB deployments. In this tutorial post, we’re going to show you how to set up role-based access control (RBAC) to manage user access across your MongoDB systems for reIndex, mongodump and mongorestore. If you're the administrator of your MongoDB databases, you've likely received requests to provide an individual user with the capabilities to perform a certain action(s). MongoDB's security features are fairly mature now, and allo...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Java 9 ships with some minor—yet awesome—new language features that make developing easier and cleaner. In this post, we’ll take a look at three of these new features. You probably remember interface methods, which were introduced in Java 8. These are required so that Java itself, as well as framework vendors, can add new methods to interfaces without breaking pre-existing implementations. As these methods can become rather complex, Java now enables you to declare interface methods as private. This allows for extracting common code from interface methods while hiding the code from external us...
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Past SYS-CON Events
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2010 Allstar Conference Faculty

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISHOP
Adaptivity

MALCOLM
Abiquo

KHALIDI
Microsoft

RILEY
AWS

AZUA
IBM

BARRETO
Intel

CHAKRAVARTY
Novell

CRANDELL
RightScale

GAUVIN
Virtual Ark

GROSS
Unisys

SCHALK
Google

YEN
Juniper Networks

WILLOUGHBY
Compuware

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech